Speaker's Homepage
Chapter 5: Using the Internet to Gather Information About Your Audience


Links | Activity


Links

BUREAU OF LABOR STATISTICS
This site is a great source for socioeconomic data.

http://stats.bls.gov/datahome.htm

 

NATIONAL SURVEY OF FAMILY AND HOUSEHOLDS
Find the Center for Demography and Ecology at the University of Wisconsin to access information about family patterns, family demographics and other sociological information about families.

http://www.ssc.wisc.edu/nsfh/

 

THE WORLD WIDE WEB VIRTUAL LIBRARY DEMOGRAPHY AND POPULATION STUDIES
This site provides a link to a wealth of other sites about various aspects of demography.

http://coombs.anu.edu.au/ResFacilities/DemographyPage.html/

 

GALLUP POLL
Provides selected results from the vast resources of the Gallup polling organization.

http://www.gallup.com

 

THE U.S. CENSUS BUREAU
This site is a valuable source that includes reports on recent census data, as well as a page of tools to help you access other demographic data. If you want to find census data for a specific city, go to http://www.census.gov/cgi-bin/gazetteer/

http://www.census.gov/

 

THE INSTITUTE FOR RESEARCH IN SOCIAL SCIENCES
This page has a great database for polls.

http://www.irss.unc.edu/data_archive/

 


Activity

The following Websites provide information that may help you better understand your listeners' backgrounds and interests. As you surf these Websites, consider the following questions:

1 . How does the demographic and attitudinal information of the population described in the site translate to my audience?

2 . How recent are the results of opinion polls and surveys?

3 . How can I use this information to develop my message?


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