Argument and the Web
To help you develop strategies for creating arguments on the Web, let's look at some
analogies between hypertexts and more traditional print essays. For instance, most
essays open with an introductory or topic paragraph. This opening usually
accomplishes several things: It outlines the direction of the argument by stating
the thesis; it demonstrates the importance of the project; and it works to spark the
reader's interest. You can think of the opening page of a Web composition in the
same terms: It situates the project for readers, whets their interest and maps out
the major points to be explored.
When you produce an argument in a print essay, you can usually assume that readers
will encounter the information in the order in which you present it. However,
hypertexts make managing the sequences in which readers move through your
information more important. (See, for instance, the discussion of MU* structure in
Chapter Sixteen.) As an author, then, you will need to take steps to ensure that
readers see the information that matters most. Figure 1 shows a possible
structure for a Web-based argument.
You can see in Figure 1 that the opening page, "index.html", contains links to
the subpages, "future.html" and "past.html". However, the opening page doesn't
provide a link to the last subsection, "actions.html". While hypertext takes away
some of an author's control by allowing readers to select which links they will
follow, you can still determine which links readers have to choose from. In this
case, readers must first pass through the "future" or "past" section before being
able to link to the "actions" page. If it is important to your argument that
readers know something about your major supporting claims before they try to
understand your conclusion, then you can lead them through the claims before
providing the final link.
You should remember, however, that one of the strengths of hypertextual writing is
that it allows readers to choose their own paths through a collection of documents.
If you create a project in which the links are too prescriptive, the end result can
often be a linear hypertext with a structure that resembles a print-based essay.
This sort of control may be necessary on occasion--for instance, if you are composing
instructions that lead readers through a step-by-step process. In general, however,
Web readers expect a more fluid form of composition, one that relies on the
interconnection of themes and ideas.
Figure 2 shows an argument that balances some of the need for sequential
progression with some of the fluidity of hypertext. Although a reader must still
pass through one of the two main subsections of the site ("future.html" or
"past.html") to reach the "actions.html" node, there is now the possibility of more
horizontal movement between the subsections. Additionally, readers can move back up
through the document from the "actions" node. Although this is still a very basic
model, it illustrates some of the potential for making a reader's movements through
your information more fluid and hypertextual.
As you increase the number of nodes and the level of interconnectivity in a project,
you may simply have to concede the fact that different readers will take different
paths through the document and not all of your materials will be read. In fact,
you'll need to pay specific attention to some of the complications raised by the
number of options that readers have for moving through your project. One strategy
is to consider the introduction of each major subsection as a transition. Unlike
the transitions between two paragraphs of an essay, however, hypertextual
transitions should account for the many possible paths that readers might have taken
to get to that section.
For instance, since readers of more complex hypertexts can become disoriented or
miss sections, you'll probably want to provide some information about the project as
a whole near the beginning of each node. In the model shown in Figure 2, for
instance, an author composing the "actions" node might reiterate (and link back to)
the major claims of the "past" and "future" pages for readers who may have missed
one of the sections. By carefully composing a purpose or position statement for
each major section of a hypertext, you can articulate the relevance of that section
within the project as a whole and in terms of its relation to other nodes.
Adapted from Connections: A Guide to On-line Writing