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The Authors

David W. Guth

Before becoming an educator, David W. Guth served as a broadcast journalist in six states and won numerous local, state, regional, and national reporting honors, including the prestigious George Foster Peabody Award. He has also served as a public relations practitioner in the public and private sectors, including holding several positions in North Carolina state government. As an educator, Guth coauthored Media Guide for Attorneys, a publication that received regional and national awards. In addition to his teaching and research responsibilities, Guth has served as crisis communications consultant to several government agencies and public utilities. Guth is an accredited member of the Public Relations Society of America. His international experience includes public relations work in Japan, Italy, and Russia.

Charles Marsh

Charles Marsh has a Ph.D. in English literature and 20 years of business communications experience. He is the former editor of American Way, the in-flight magazine of American Airlines, and the former senior editor of corporate publications for the J.C. Penney Co. He is the author of A Quick and (Not) Dirty Guide to Business Writing (Prentice Hall, 1997) and has won national and regional awards for writing and editing. Marsh has been a communications consultant to J.C. Penney, Ralston Purina, the USA Film Festival, the United States Information Agency, the American Management Association, and other organizations. His international experience includes public relations work in France, Spain, Kyrgyzstan, and Costa Rica.

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