Check out these video QuickClips.
Here you will find video news releases, b-roll, news conferences, and promotional videos, all of which complement different chapters in the book.
To play these videos, you will need the Real Player.
What is Public Relations
This collection of "person on the street" interviews humorously documents what people do -- and, more to the point, don't -- know about public relations. Produced for a Public Relations Society of America awards program, the video complements "Public Relations: Separating Fact from Fiction" (pages 2-7) in "Chapter 1: What Is Public Relations?"
Running Time: 3:24 minutes
Courtesy of Pearlstein/Shirley Quastler
Viagra Video News Release and B-Roll
This video news release, with its accompanying b-roll, was instrumental in the media relations campaign for Viagra, Pfizer Inc.'s hugely successful antiimpotence pill. The video complements
- "The Viagra VNR" (page 278) in "Chapter 9: Communication: The Tactics of Public Relations"
- "Video News Releases" (page 269) in "Chapter 9: Communication: The Tactics of Public Relations"
Courtesy of Pfizer Inc.
First Alert Carbon Monoxide Video News Release and B-Roll
This video news release, with its accompanying b-roll, was part of the award-winning integrated marketing campaign for First Alert brand carbon monoxide detectors. The VNR helped educate consumers about the dangers of carbon monoxide, creating a climate for the success of the consequent product advertising. The video complements
- "Sending One Clear Message" (pages 424-426) in "Chapter 13: Integrated Marketing Communications"
- "Video News Releases" (page 269) in "Chapter 9: Communication: The Tactics of Public Relations"
Courtesy of Wheatley Blair Inc.
Ashland Inc. News Conference
This news conference shows Ashland CEO John Hall's efforts to defuse a crisis through open communication and, when appropriate, acceptance of responsibility. The video complements
- "A Tale of Two Oil Spills" (pages 24-26) in "Chapter 1: What Is Public Relations?"
- "News Conferences" (pages 272-273) in "Chapter 9: Communication: The Tactics of Public Relations"
- "Step Three: Response" (pages 401-403) in "Chapter 12: Crisis Communications"
Courtesy of Ashland Inc.
B-Roll of Diet Pepsi Production Line/Plant Manager Interview
PepsiCo used video news releases with b-roll to defuse the 1993 product-tampering hoax that threatened sales. This b-roll footage from a PepsiCo production plant demonstrated the near impossibility of tampering with a Diet Pepsi can during the production process. The video complements
- "Classic Crises: Tylenol and Pepsi" (pages 409-412) in "Chapter 12: Crisis Communications"
- "Step Three: Response" (pages 401-403) in "Chapter 12: Crisis Communications"
- "Video News Releases" (page 269) in "Chapter 9: Communication: The Tactics of Public Relations"
Courtesy of PepsiCo
Diet Pepsi Syringe Video News Release
In this dramatic VNR, Craig Weatherup, president and CEO of Pepsi-Cola North America, introduces footage from a grocery-store security camera that shows a consumer possibly inserting a syringe into a can of Diet Pepsi. This VNR helped PepsiCo prove that the product-tampering crisis was consumer fraud. The video complements
- "Classic Crises: Tylenol and Pepsi" (pages 409-412) from "Chapter 12: Crisis Communications"
- "Step Three: "Response" (pages 401-403) in "Chapter 12: Crisis Communications"
- "Video News Releases" (page 269) from "Chapter 9: Communication: The Tactics of Public Relations"
Courtesy of PepsiCo
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