Book IconThe Writing of Business

Strategic Plan Evaluation


Rate the writing on the following aspects, keeping in mind that 4=excellent, 3=good, 2=fair, and 1=poor. Write comments when appropriate.


The strategic plan clarifies and expresses the institutional identity before it determines goals.

4____________3____________2____________1

Comments:




Goals are consistent with individual and organizational values and aspirations.

4____________3____________2____________1

Comments:




The strategic plan uses SWOT analysis - looking at the organization's strengths and weaknesses as well as opportunities and threats in the environment - to imagine strategies for achieving goals and mitigating risks.

4____________3____________2____________1

Comments:




The strategic plan answers basic questions about the organization's mission, vision, and values.

4____________3____________2____________1

Comments:




The strategic plan provides a realistic audit of the organization's resources and accomplishments.

4____________3____________2____________1

Comments:




The strategic plan aligns the organization's mission and vision with its resources and accomplishments.

4____________3____________2____________1

Comments:




The strategic plan assesses realistically the environment in which the organization hopes to realize its plan.

4____________3____________2____________1

Comments:




The strategic plan projects future action coherent with other elements of the plan.

4____________3____________2____________1

Comments:




For questions and suggestions, please e-mail us at kilbornj@stcloudstate.edu or rinkster@stcloudstate.edu.


The print version of the Instructor's Manual for The Writing of Business
was written by Robert P. Inkster and Judith M. Kilborn for Allyn and Bacon.
This web version of the manual was coded by Judith M. Kilborn.

The Writing of Business

© 1999 Allyn & Bacon
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