How do you go about developing a formal attitudinal survey?
Your first task is to decide what you want to know about your audience that you don't already know. Once you have made that decision, you should next plan the questions that will give you this information. There are two basic types of questions:
- Open-ended questions: questions that allow for unrestricted answers, without limiting answers to choices or alternatives.
- Closed-ended questions: questions that offer an alternative for an answer, such as true-false, agree-disagree, or multiple choice questions.
Exercise
Suppose that you plan to address an audience about television violence. What questions would you create to gather more attitudinal information?
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