| Chapter 3 - Online Ads: What they are and How They are __________Priced |
|
| Activities | |
|
1)
Find some banner ads that are labeled as an “advertisement” on a few
children oriented sites and a few general audience sites. 2)
Go to “Wheel of Fortune”
and “Jeopardy”
pages. Notice the ads that
appear while playing and notice that you’ll get a “free spin” if
you click on a banner. 3)
Set your monitor display to 832 X 624 resolution. Go to the USA Today
home page and notice that on some pages the extra space to the right of
the screen is used as an “extramercial” and on other pages it’s
used as an index. Look
around at some of your favorite sites to see which ones post
extramercials. 4)
Go to USA Today.com and read about
their online advertising policies and prices. |
Click here to go back to main homepage