Chapter 6 - Agency Presence Online 

 

1) Read the commentaries regarding advertising agencies role in an Internet world. What are your thoughts on the topic?

Schmetterer, B. (2000, August 7) Advertising Age, p. 40.

Rosenshine, A. (2000, June 26). Agencies must evolve amid tech ’revolution.’ Advertising Age, p. 50.

2) Read Advertising Age’s special section “Interactive 100, ranking of interactive agencies” in the June 19,  2000 issue.  The section contains articles about many different interactive agencies. 

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