| Chapter 1 |
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| Introduction to the Internet and Online Advertising | |
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Chapter Links: |
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| America Online - Proprietary Internet Service Provider |
| C/NET.com - Online resource of Internet Terms |
| HotWired - The First Web site to accept banner advertising |
| Prodigy - Proprietary Internet Service Provider |
| Webopedia - Online resource of Internet terms |
| ZdNET - Ziff Davis NET is one of the first marketers to give advertisers the _______ opportunity to sponsor site content. |
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