1) The Association of National Advertisers released its finding from its fourth annual Internet advertising survey in May 2000.  The survey found that two-thirds of the association’s member companies said they were advertising on the Internet and 98 percent relied on banner ads as part of their overall promotional strategy. E-mail ads and interstitials were used by 60 percent and 51 percent of the companies, respectively.  Stamler, B. (2000, September 20). Those banners ads keep on waving, but they’re singing a different tune.  The New York Times. p. 46.

2) Refer to the following article for updated figures regarding classified advertising and the Internet.  Pappas, C. & Webster, N. C. (2000, May 8). Classified slide, Advertising Age, p. s8.

3) Refer to the following article for updated figures regarding e-mail promotions.  Beeler, A. (2000, May 8). Jupiter projects e-mail marketing will jump to $7.3 billion by 2005. Advertising Age, p. s8.