The Stroop Effect (Also try: Three types of Memory) Name the COLOR in which the words below are PRINTED as fast as you can. This task wasn't so easy, was it? Here's what happened. When we look at a word, we automatically recall information about that word's meaning. In this case, when asked to name the colors of the print in which the words appeared, the meanings of those words interfered with our task, and you found yourself having difficulty completing the task. You were forced to slow your rate of reading so that you stayed focused on naming the color of the print in which the word appears and not the word itself! If this is what happened to you in this demonstration, you have experienced the Stroop Effect first-hand!