Key Factors in Observational Learning

Observational learning occurs when a new behavior or new information is learned vicariously by watching the actions of others and the consequences they experience. Certain conditions determine whether and to what extent behaviors or information are acquired from others. Attention must be directed toward an appropriate model, who is attractive for some reason, and whose behavior seems relevant to the observer's goals. Retention of the behavior or information must occur; the observer must be able to remember what the model has said or done. Production Processes involve the observer's ability to convert these memories into appropriate actions, largely dependent on individual physical abilities, and capacities to self-monitor performance. Motivation ensures that learned behaviors will be put to use. (Link to Self Check #2)