Now in its fifth edition, Writing for the Mass Media remains one of the clearest and most efficient introductions to media writing available to students on a college level.

This text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing — inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations — and covers all major areas of media, including the World Wide Web.

This web site is provided to help you get the most out of the book, whether you are a student using the book for a class, an instructor who had adopted the book for your course, or simply a reader who wants to improve your writing and understand the professional demands of writing for the media.

Feel free to wander throughout this site. It contains a number of supplementary materials, such as a quick guide to grammar, a checklist on writing inverted pyramid news stories, Power Point lectures for instructors, and much more.

Comments or suggestions about the site or the book can be sent to Jim Stovall at stovall@jn.ua.edu.

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