Chapter 9 Sample test questions
						True or False The key to getting news releases noticed and used in the mix of regular news stories is to use public relations values different from the traditional news values of most stories that will be carried in the newspaper. True or False News releases are not simply aimed at informing; they are targeted messages aimed at getting across some particular message. True or False Part of the job of the public relations specialist is to help corporate officers understand what will be appropriate messages for the audiences intended and what will not. True or False Company publications come in a wide range of sizes and shapes and are aimed at a wide variety of different types of audiences. True or False In preparing speeches, a good tip to follow is to try to tell a story using lots of examples and illustrations. What are the four steps of the public relations process? planning, research, communication, evaluation What is an embargo? a time when the information in a press release can be made public True or False Using company jargon is okay in PR. True or False Accuracy is most important in PR, as in any other form of mass media. What are the two kinds of brochures? informational, persuasive True or False A good news release is essentially a good news story. True or False Public relations writing usually is not directed toward a mass audience, but rather toward a very specific audience. True or False Letter writing is a completely different form of writing that allows the writing to disregard most of the rules of good writing. True or False One way PR practitioners have of referring to various audiences is the term “publics.” True or False Companies that sell stock to the public are required by law to produce an annual report. True or False The writer of a good business letter should have a good idea of how the reader of the letter will feel when he or she has read it. A business letter might have the purpose of a. giving information b. explaining a policy c. selling a product d. all of the above True or False In general, the longer a letter is the more impressive and effective it will be. True or False Writers of speeches and statements should follow the rules of writing for broadcasting. Part of the job of the public relations specialist is a. to help corporate officers understand what will be appropriate messages for the audiences intended and what will not. b. build an image of integrity for the company or organization by dispensing reliable, relevant and timely information to the news media c. convincing other employees that they are a vital part of the organization’s public relations effort d. all of the above What is the most important ability a public relations practitioner should have? a. the ability to get people to talk b. the ability to understand people c. the ability to write clearly and understandably d. the ability to meet people True or False In most public relations jobs, a person will have to use only one form of writing. Companies that sell stock to the public are required by law to produce a. an annual report b. at least ten news releases a year c. a list of employees d. a list of defense contracts True or False The informational or promotional brochure is often the first look that an outsider has about an organization. A persuasive speech or statement needs a. lots of anecdotes b. a logical structure that a listener can easily follow c. a lot of opinion d. some kind of audio-visual supplement
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