Table of Contents
Writing advertising copy, I
Advertising means of selling a product. It’s not about creativity, although that's part of it. An advertiser pays you money to help him or her sell something. If what you write doesn’t help the advertiser sell a product, the advertiser will stop paying you. And you will starve.
Advertising is big business
Some basics principles
Criticism of advertising
Developing advertising copy
Product
Audience
Purpose
Medium
Key facts and advertising problems
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Author: Ed Mullins
Email: stovall@jn.ua.edu
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