Table of Contents
Writing advertising copy, II
Advertising attempts to be persuasive, but that in no way relieves the writer of the burden of accuracy. Appeals should be based on accurate information. In fact, the most persuasive appeals are those backed up by solid, ACCURATE information.
Why is accurate information so important?
Things to remember
Advertising terms
Benefits and appeals
Research
Slogans
Summary of principles
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Author: Ed Mullins
Email: stovall@jn.ua.edu
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