Chapter 8 — Document Design

Chapter 8 of Houp/Pearsall/Tebeaux's Reporting Technical Information, 9th ed. (New York: Allyn & Bacon, 1997), presents concepts for document design. Accompanying the textbook, this chapter of the online instructor manual provides the following:

Return to the RTI Online Instructor Manual
table of contents.

Chapter Objectives

Teaching Strategies — Document Design

One of the exciting things about teaching technical writing is that we get to address document design issues. Strongly consider getting your students to use headings, lists, special notices, tables, and graphics in writing projects for your course. For many of your students, exposure to these topics will be very fresh and exciting—it will give them some great tools for creating professional-looking documents.

You should be aware that turning your students loose on document design can create some headaches for you as teacher. Having to critique each student's unique heading design can add immensely to your review time. Instead, consider establishing a standard "house" style for headings, as well as other document design elements such as lists, notices (warnings), tables, graphics, and the like. Such standardization does not stifle students' creativity; few have ever used headings or other document design elements anyway. They need to start with a standard and become aware of the design variables before they can begin designing on their own. Also, a standardized document design mirrors what happens in corporate and organizational writing: professionals are expected to use a design that is standard to their organization or profession. Having students use a standard design makes them much more aware of the design variables—capitalization, bold, italics, underlining, type size, typeface, horizontal spacing, vertical spacing, relationship to body text.

As instructor, you can hand out "spec" sheets detailing your requirements for headings (similar to the one shown in the following pages), lists, and other document design elements.

Having a standard document design in your class can also help keep students from getting obsessed with surface features of their writing projects, getting carried away with fonts and type sizes and special effects.

Some of your students will not have the level of sophistication with word-processing software necessary for some of these design features. They may not know how to adjust margins or line spacing or create numbered lists. Few of your students will know how to use "styles," that feature on most word-processing software that defines, for example, a set of headings to use throughout a document. Consider having a "field trip" to the computer lab where your novice computer users can catch up and where everyone can see how to use styles as a way of increasing productivity and consistency within documents.

Workshop Activities — Document Design

Here are some ideas for exploring document design that you can use in class or in a computer lab:
  1. Give the initial quiz. Try giving the quiz at the beginning of your unit on document design. It's a nice springboard into discussion of key aspects of this chapter. When students have completed the quiz, go through the answers with them as a group.

  2. Demonstrate word-processing techniques. Take your class to a computer lab and ensure that they know how to perform the techniques discussed in chapter 8. Margins, tabs, headers or footers, and page numbers are often difficult—find a way to introduce them to these techniques in their preferred software. While you have the class in the lab, try showing them how to use "styles." For example, show them how to design a set of headings with special font, type size, and other characteristics. Also, spend some time ensuring that they have adequate control over the various types of vertical lists.

  3. Analyze the redesign work in textbook exercise 1. In full class session or in teams, have your students compare the original and the two revised memos in exercise 1. Have them compare the two revisions and list the differences. This exercise might be a good opportunity for students to write an in-class memo summarizing the changes, comparing the merits of the two revisions, or both.

  4. Redesign the memo in textbook exercise 2. You might want to do this one with the whole class and save textbook exercise 3 for out-of-class or team work. Get students to find ways to introduce headings, lists, highlighting, as well as other design principles discussed in chapter 8.

  5. Redesign the memo in textbook exercise 3. If you do the redesign work in exercise 2 with your class, exercise 3 will be a good one for independent or team work outside of class. More so than individual work, team work is a good way to show students the range of possibilities. If possible, have your students arrange a "gallery" of their design work, let them consider each other's approaches, and decide on awards (best of show, most original, most unusual...).

  6. "Un-design" text for formatting exercises. Get your students to take out the headings, lists, and other document-design elements from excerpts about the length of textbook exercise 2 or 3. Have students bring both the unformatted and formatted versions to class, exchange unformatted versions with each other, and then do the same kind of exercise as in the preceding items.

  7. Review highlighting and other special typography. In technical writing, highlighting can become a problem. Computer manuals, for example, often use a complex, overly elaborate system of highlighting—specifically, bold, italics, underscores, alternate fonts, caps, and even color. Consider having your students find text with heavy use of highlighting, analyze it to determine the highlighting rules that are being applied, evaluate the effectiveness of the highlighting scheme, and, if possible, recommend some simpler scheme.

Annotated Examples — Document Design

The following links show you some examples of the kinds of writing discussed in this chapter. These examples are "annotated": explanatory notes are linked to specific points in the examples so that you can see the relation to the concepts discussed in the chapter. You'll need a browser that supports frames, however.
  1. Extended Definition: Sickle-Cell Anemia

Discussion Questions — Document Design

Here are some discussion questions related to this chapter:

Understanding the Basics of Document Design (pages 189-196)

Designing Effective Pages and Screens (pages 196-206)

Choosing a Readable Type (pages 206-215)

Helping Readers Locate Information (pages 215-226)

Journal Ideas — Document Design

The following are some suggestions for journal entries related to this chapter:

Understanding the Basics of Document Design (pages 189-196)

Designing Effective Pages and Screens (pages 196-206)

Choosing a Readable Type (pages 206-215)

Helping Readers Locate Information (pages 215-226)

Writing Projects — Document Design

Here are some ideas for writing projects related to chapter 8, including ideas for collaborative projects:
  1. Write a memo on textbook exercise 1. Have your students write a memo on the redesign work done in exercise 1 (see workshop activity 3 above). They can compare the changes incorporated into the first revision and into the second revision; they can compare and evaluate the two revisions.

    To turn this into a collaborative project, suggest that student teams organize themselves into these roles:

    • Manager. Plans meetings, locates a report for discussion, distributes copies to team members, assigns roles, establishes a timetable for activities.
    • Facilitator. Conducts a meeting in which team members discuss their responses to the report's redesign relative to its audience.
    • Team Members. Review the report, take notes on its design relative to its purpose and audience, take part in the meeting, serve as reviewers of the editor's draft.
    • Scribe. Takes notes on the discussion.
    • Editor. Drafts and then revises the report.

  2. Write a revision of textbook exercise 2 and an explanatory memo. Have your students redesign the memo in exercise 2 and then write a memo explaining what they did and why. (See workshop activity 4.)

    To turn this into a collaborative project, suggest that student teams organize themselves into these roles:

    • Manager. Plans meetings, locates a report for discussion, distributes copies to team members, assigns roles, establishes a timetable for activities.
    • Facilitator. Conducts a meeting in which team members discuss their revision suggestions for the report.
    • Team Members. Review the report, take notes on its design relative to its purpose and audience, take part in the meeting, serve as reviewers of the editor's draft.
    • Scribe. Takes notes on the discussion.
    • Editor. Drafts and then revises the report.

  3. Write a revision of textbook exercise 3 and an explanatory memo. Do the same with exercise 3. Actually, consider using exercise 2 for in-class work and saving exercise 3 for out-of-class individual or team work. (See workshop activity 5.)

    To turn this into a collaborative project, suggest that student teams organize themselves into these roles:

    • Manager. Plans meetings, locates a report for discussion, distributes copies to team members, assigns roles, establishes a timetable for activities.
    • Facilitator. Conducts a meeting in which team members discuss their revision suggestions for the report.
    • Team Members. Review the report, take notes on its design relative to its purpose and audience, take part in the meeting, serve as reviewers of the editor's draft.
    • Scribe. Takes notes on the discussion.
    • Editor. Drafts and then revises the report.

  4. Write a memo on the document design of a technical manual. Consider having your students do workshop activity 7 as a writing exercise. While item 7 focuses on highlighting, you can open this exercise up to other document-design features such as headings, line spacing, line length, fonts, and margins. Obviously, not every group of students will be right for this much focus on document design, but some will be very keen on it—especially your technical communication majors.

    To turn this into a collaborative project, suggest that student teams organize themselves into these roles:

    • Manager. Plans meetings, locates a manual for discussion, makes it available to team members, assigns roles, establishes a timetable for activities.
    • Facilitator. Conducts a meeting in which team members discuss their comments about the manual's use of document design.
    • Team Members. Review the manual, take notes on its design relative to its purpose and audience, take part in the meeting, serve as reviewers of the editor's draft.
    • Scribe. Takes notes on the discussion.
    • Editor. Drafts and then revises the report.

Case Studies in Technical Communication

  • Team Spirit
  • A Taxing Problem
  • Big Talk
  • Negative Impressions
  • Chapter Point Summaries

    The following point summaries focus on key points in this chapter of Houp/Pearsall/Tebeaux's Reporting Technical Information:

    SUGGESTED DESIGN SPECIFICATIONS
    HEADINGS
    • Level 1 — 14-point, Arial, bold, centered, headline-style caps.

    • Level 2 — 12-point, Arial, bold, left-margin, headline-style caps.

    • Level 3 — 12-point, regular body text, bold, run-in, sentence-style caps.

    • Avoid widowed, stacked, and lone headings.

    • Avoid vague headings; make them descriptive.

    • Make headings at the same level within the same section parallel in phrasing.
    LISTS
    • Use bulleted lists for items in no particular order; use numbered lists for items in a required order.

    • Introduce all lists with a lead-in punctuated with a colon. Do not use headings as lead-ins to lists.

    • Use sentence-style caps for all list items.

    • Punctuate list items with a period only if they are complete sentences; otherwise, use no punctuation at all.

    • Make list items parallel in phrasing.

    • Make sure each list item reads grammatically with its lead-in.

    • For bullets, use the standard bullet, or asterisk.

    • For vertical numbered lists, use the number followed by a period, for example, "1."; for in-sentence lists, use the number (or lowercase letter) enclosed by parentheses, for example, (1).

    • In vertical lists, align run-over lines to the text of the item, not to the regular left margin.
    NOTICES AND WARNINGS
    • Use a danger notice for situations potentially involving death or serious injury.

    • Use a caution notice for situations potentially involving minor injury.

    • Use a warning notice for situations potentially involving failure of the procedure or damage to equipment or data.

    • Use simple notes for exceptions or emphasis.

    • Place notices at the point in the text where they apply.

    • In the text of the notice, explain the problem, the consequences, actions to take to avoid the problem, and actions to take if the problem is not avoided.

    • Keep the text of notices as brief as possible while still readily understandable.

    • Do not use all caps for the text of any notice.

    • Design notices on a scale of increasing noticeability from the simple note to the danger notice.

    CHAPTER 8 — POINT SUMMARY
    DOCUMENT DESIGN BASICS
    • Know what decisions you can and cannot make about the design of your documents.

    • Choose a design that fits your writing situation.

    • Plan your design from the beginning:

      • how will people use the document?
      • will the document be on paper or on screen?
      • can you include graphics?
      • what type of print or online document?

    • Reveal your design to your readers, for example, with headings and tables of contents.

    • Keep your design consistent.

    CHAPTER 8 — POINT SUMMARY
    EFFECTIVE PAGE AND SCREEN DESIGN
    • Design on a grid; align elements to keep left margins at a minimum.

    • Leave ample margins; design for plenty of white space.

    • Use blank space to group information:

      • use headings frequently.
      • use bulleted lists for parallel points; numbered lists for instructions.
      • use pictures, tables, other graphics.
      • separate paragraphs with blank lines.

    • Adjust line spacing for easy reading.

    • Use a medium line length (50 to 70 characters, or 10 to 12 words in l single-column text).

    • Use a ragged right margin.

    CHAPTER 8 — POINT SUMMARY
    READABLE TYPE
    • Choose a legible type size.

    • Choose an appropriate typeface (font).

    • Use special, or unusual typefaces sparingly.

    • Use highlighting (bold, italics, underlining, color, rules) effectively:

      • don't use too many techniques
      • be consistent with the techniques you use.
      • match highlighting to the importance of the information.
      • don't use any technique for more than a short sentence.

    • Use a mixture of cases, not all capitals.

    • Use color carefully.

    CHAPTER 8 — POINT SUMMARY
    HELPING READERS LOCATE INFORMATION
    Create useful headings:
    • make headings meaningful.

    • use questions or verb phrases instead of only nouns.

    • use standard key words if readers expect them.

    • make headings at a given level parallel.

    • make sure headings match the table of contents.
    Design useful headings:
    • limit the number of heading levels.

    • create a pattern for headings and stick to it.

    • make heading size indicate level of importance.

    • keep all headings at one level the same.

    • put more space before headings than after.

    • keep each heading with the section it covers.

    • use headings frequently.

    • consider using numbers with headings.
    Use page numbers and headers or footers in print documents.

    CHAPTER 8 — POINT SUMMARY
    DOCUMENT DESIGN OVERVIEW
    • Grids

    • Margins

    • Blank space

    • Line spacing

    • Line length

    • Justification

    • Type sizes and typefaces (fonts)

    • Highlighting

    • Case

    • Color

    • Headings

    • Headers and footers

    • Page numbers

    Chapter 8 — Quiz
    1. Name four good things that using headings does for readers in business and technical documents.

    2. Which is recommended — ragged right or justified right margins? Why?

    3. Chapter 8 maintains that you should have "relatively few straight lines going down the page"? What does this mean?

    4. For a standard page (one full column), what is an recommended average range of characters and of words per line?

    5. Reformat the following paragraph, applying the principles discussed in chapter 8:

      To draw a box, decide where to put one corner of the box and move the mouse so that the cursor is in that position on the screen. Press and hold the left mouse button, sliding the mouse along the diagonal of the box which will appear on the screen as you move the mouse. When the box is the desired size, release the mouse button.

    6. What is the recommended point size for most word-processed document: 8, 10, 12, 14, or 16?

    7. Explain the difference between serif and sans serif type. Name at least one situation in which both are preferred in the same document.

    8. Name six techniques you can use to highlight textual material.

    9. State at least three guidelines to keep in mind when using these highlighting techniques.

    10. Explain why it is a problem to use all-caps text.