For the Students and Facilitators: What and especially How I have written ... composed ... the foregoing statement is purposefully rendered to illustrate a point. I myself find it rather dull and bland, primarily because of the tone, which, at times, projects a voice, or attitude, of seriousness and pedantry. (Notice the jarring contrast between the opening full-page quote from Amy Bruckman and what follows in the first section of the 'professional' preface. And notice the differences in the formal and informal sections of the Preface to this book.) The foregoing part of this introduction is not written, as I would normally write, in a different style for my particular audience: Students. And yet, as I said, it is purposefully written in this manner. Why? So that I might illustrate a point, namely, that I--and you--can take a piece of prose that is extended over a series of pages in print and recompose it for the medium of the WWW and turn bland expository prose into a high-energy presentation. In that way I--and you--can be as Bruckman suggests "artistic instigators." Or so I would think so. This is a very tricky thing to attempt, but attempt I . . . we . . . must, because as I will explain and illustrate through out this book, the medium of electronic discourse is very, very different--so very different--from printed discourse that a piece of clear, successful exposition in print, say, in an encyclopedia, can be, an absolute failure on the Web, if simply presented there as in print; or that your essay assignment in print that received, let's say, an "A" can be an absolute failure as electronic discourse on a website. As Marshall McLuhan said: The medium is the massage. Or as I would rephrase: The container shapes the content of the message.